Grocer Delivery App

SUMMARY

Last year, I worked with a North Carolina grocery delivery company to create a shopper's app under an NDA. I was provided with app requirements and features and collaborated with a UI designer to deliver these features.

I decided after my contract to re-design some screens with more context about the user by understanding their journey and how the created features fit within it. This case study also allows me to showcase some of my work without breaking the NDA.

The company's initial measure of success was to conduct usability tests to ensure users could complete the tasks. And on launch, we would get more qualitative and quantitative feedback from real users.

PROJECT CONSTRAINTS

Before tackling a redesign, I created a list of constraints that I'd have to keep in mind throughout the project.

• Must be designed within four weeks

• Must meet initial business' needs

• No direct access to the target users

From all the artifacts created, I established user stories to reflect the task Jacob would hope to accomplish in order to pick up batches at multiple location and earn money efficiently

• Add, edit and delete multiple locations

• Set, edit and delete availability for existing locations

With multiple locations and availabilities, it is possible for shoppers to get confused. So shoppers should be able to —

• Quickly identify current location and schedule to avoid confusion between locations

• See an overview of each schedule to prevent overlapping

Then I created a task that allows users to set their locations and availability and sketched out a task flow.

I wondered what a fleshed out understanding of the users could uncover so I went back to the drawing board.

With the help of my mentor, we thought of different ways and reasons people organize their time. From the word "schedule," we immediately thought put together & establish. 

• Booking a trip, flight or accommodation

• Setting the alarm to keep them on track

• Creating a reminder on a calendar

I also remembered that Google Home had done a good job of giving users the ability to add multiple home addresses and devices.

I pulled inspiration from all these platforms and flows and sketched some wireframes.

My first attempt at redesigning the experience was an eye-opening experience. It was still very similar to the old wireframes, with more considerations for accessibility.

Although, gig work allows shoppers to have flexible hours. An article by a&b shows that building a routine, planning and consistency helps people stay organized.

I removed the 2-week model for a weekly view to integrate the routine building into the app. I kept the calendar view to give users the ability to schedule hours for a particular day.

I brought a snapshot of their schedule to the front to help shoppers quickly identify their locations and schedules.

The designs received some positive feedback; however, I received questions that made me re-think certain features.

• " I'm more interested in my weekly view."

• " Is this supposed to be a calendar? "

• " What would I use the calendar view for? "

The calendar view restated what the weekly view could do, so I dropped this feature to avoid distracting Jacob from the key task. I tested these wireframes again.

Here is a timeline of changes I made to the wireframes after each round of testing.